Book & Event Promoter and Marketing Agent

For: What Men Need: Understanding and Nurturing the Modern Male – A Guidebook for Women (2021)

Role Summary

The Book and Event Promoter and Marketing Agent is responsible for driving awareness, engagement, and sales of the book while promoting related workshops, talks, and events.

This role combines marketing strategy, content creation, relationship-building, and event promotion to position the book as a valuable resource for women seeking to better understand men and improve relationships.

The ideal candidate is proactive, creative, and passionate about personal development, relationships, and transformation.

What Success Looks Like

Success in this role is demonstrated by:

  • Increased book sales and distribution reach
  • Consistent growth in event attendance and engagement
  • Strong online presence and brand visibility
  • High-quality content and messaging aligned with the brand
  • Development of partnerships and collaborations
  • Positive audience feedback and community impact
  • Ability to convert interest into paid clients, attendees, or program participants

Ultimately, success means turning awareness into meaningful transformation and measurable results.

How This Role Fits Into the Organization

This role plays a critical part in the organization by:

  • Acting as the bridge between the message and the audience
  • Supporting the growth of:
    • Book sales
    • Workshops and mentorship programs
    • Brand authority in relationships and personal development
  • Contributing directly to revenue generation and brand expansion
  • Strengthening the organization’s mission of healing, understanding, and relationship transformation

This position is both strategic and impact-driven, helping scale the reach of the work.

Responsibilities

  • Develop and execute marketing strategies to promote the book and related events
  • Create and manage social media campaigns (posts, reels, ads, storytelling content)
  • Identify and engage with target audiences, including women seeking relationship guidance
  • Coordinate and promote:
    • Workshops
    • Webinars
    • Book launches
    • Speaking engagements
  • Build and maintain partnerships with influencers, communities, and organizations
  • Generate leads and sales funnels through digital platforms
  • Write compelling marketing copy, including emails, ads, and landing pages
  • Track and analyze campaign performance and optimize accordingly
  • Manage event promotion timelines and execution
  • Represent the brand professionally in online and offline spaces
  • Gather testimonials, feedback, and case studies for future promotion

Qualifications

Skills

  • Excellent verbal and written communication skills
  • Strong marketing and sales mindset
  • Social media management and content creation expertise
  • Ability to engage, influence, and convert audiences
  • Organizational and project management skills
  • Analytical thinking with the ability to track performance metrics

Education

  • Diploma or degree in:
    • Marketing
    • Communications
    • Business
    • Psychology or related field (advantageous but not required)

Experience

  • Experience in:
    • Marketing, promotions, or sales
    • Event coordination or management
    • Digital marketing (social media, email campaigns, funnels)
  • Experience in personal development, coaching, or relationship-based industries is advantageous

Certifications (Optional but Beneficial)

  • Digital Marketing Certifications
  • Social Media Advertising (e.g., Meta, Google)
  • Coaching or Personal Development Training

Ideal Candidate Attributes

  • Passionate about relationships, healing, and personal growth
  • Self-motivated and results-driven
  • Creative thinker with strong initiative
  • Comfortable working independently and collaboratively
  • High level of emotional intelligence and professionalism

Closing Insight

This role is more than marketing—it is about sharing a message that transforms relationships and lives.

You are not just promoting a book—you are helping people understand, connect, and heal.

E-mail me at info@whatmenneed.co.za to apply for the Book, Event Promotor and Marketing Agent Job.